Elements of Marketing Mix Coursework Example | Topics and Well Written Essays - 1500 words

Elements of Marketing Mix - Coursework Example According to the findings, it can, therefore, be said that each and every firm endeavor to set up a mix of the 4 Ps, that they can achieve the highest level of customer satisfaction, alongside achieving objectives set by the organization (Baker and Hart, 2008). Therefore, the mix is prepared to keep in mind the needs and requirements of potential target customers. The mix typically varies from organization to organization, depending upon resources available to them as well as their organizational objectives (Adcock, Halborg and Ross, 2001; Baker, 1991). The following sections will involve an in-depth analysis of the four elements of the marketing mix. The final section will be the conclusion, which will explain the element that is more important.  The product basically refers to the goods and services delivered by an organization. They are basically purchased because they satisfy single or multiple needs of individuals. Customers pay not for the tangible product, but for benefits t hat are associated with it. To put it simply, products can be referred to as a package of benefits, that marketer offers to its customers for a predefined price. For example, while buying a pair of shoes, an individual is actually paying for the comfort that shoes will provide. While buying a lipstick, a consumer mainly pays for the beauty, which is associated with applying such cosmetics. Products can also come in the form of services that are provided to consumers, such as, air travel, telecommunication and so on and so forth. Aside from physical products, there are certain elements that customers may be attracted to; for example, the way it is packaged.  

Mooting Assessment Essay Example | Topics and Well Written Essays - 1000 words

Mooting Assessment - Essay Example The event was to be a charity fundraiser involving fun and frivolity and for this reason the respondent, Kaboom Ltd were hired to provide a Bulldozer along with a driver who will give rides to children around the ground. Unfortunately on the day of the carnival, the Bulldozer driver, Dave had been under the influence when driving the Bulldozer and consequently lost control of the vehicle. This accident claimed the lives of many people and some of them incurred serious injuries as well. My appellant, Ms. Muddleton, was the passenger on the Bulldozer and though she was physically unscathed, but my Lordship, she had the misfortune of witnessing this horrific incident and now suffers from a psychological condition called Post-Traumatic Stress Disorder. Ms. Muddleton’s condition is characterized by acute anxiety and is further distressed by flashbacks of the event, causing her to relive the experiences over and over again, because of negligence on part of Dave, who was under Kaboom Ltd’s employment, which automatically holds the company liable as well for the damage and destruction caused by Dave. Order of Argument: - Now my Lordship and my distinguished friend opposite may apply the principles established in the case of Joel v Morrison, reported in 1834 that deems Dave’s actions as ‘Going on a frolic of his own’ thereby exonerating the respondent from taking responsibility for this unfortunate incident. However, I would like to make a submission of the same case principles, according to which the employer is also held liable for a tort of an employee as long as it was carried out in the process of the employment. The accident occurred in course of Dave’s duty to his employer, Kaboom Ltd; he broke a solemn traffic rule and was heavily intoxicated while operating the vehicle that ultimately led to this catastrophe and caused the appellant great psychiatric harm. The principles established by the Salmond Test further reiterate my claims, according to which the tort of an employee is the result of authorization from the employer’s side. I do agree that Dave did not have any sort of authorization from the respondent, but that still fails to vindicate them for as per the Close Connections Test, the employee; in this case Dave’s tort is closely related to his employment, which automatically holds the employer, Kaboom Ltd vicariously liable for their employee’s action. In further support of my submission, I would like your Excellency to turn his/her attention to the case of English v. Wilsons & Clyde Coal Co Ltd. Which came to light in the year 1937 and its details can be found in the parliamentary archives of the United Kingdom House of Lords Decisions. Would your Excellency benefit from a brief summary of the said case? [Let Lordship reply with a yes] The case involved Mr. English, who was under the employment of Wilson & Clyde Co. Ltd. The appellant in this case lost his life in the pro cess of repairing an airway and naturally his death was deemed as being a result of his own negligence by his employers. Mr. English’s family contested this claim of the employer’s and later on it was nullified by the distinguished House of Lords, who stated that a negligence on part of the employee is to be the employer’s responsibility. The binding contract between the employee and the employer is such that it holds the latter liable for the former’

Toyota Contemporary Business And Management Management Essay

Toyota Contemporary Business And Management Management Essay Toyota massive recalls and quality issues have become the serious concern for the company total quality management principle Toyota Way. Toyota company overview Toyota came into existence from year 1867 with headquartered in Japan. Toyota moved its some operation in 1957 to North America sub division. The companys main primary business is in automobile production. Toyota has brand name and the company became the market leader in the auto sales. The Toyota has geographical presence around the world in North America, Europe, Asia, Africa, Latin America and Middle East. The Toyota sales and production graph is shown below for geographically location of Europe. This graph shows the market position of Toyota from year 2005 to year 2009. As it is shown in the graph Toyota has major portion of market share in auto industry and the Toyota is loosing the edge of leader as the graph shows the sales in 2009 is going downward. This sales trend is not a good sign for the Toyota future and shows the some problems facing by Auto market leader. (Toyota, 2010c) Europe market Sales history Ultra Luxury Bentley, Ferrari, Lamborghini The auto industry overview can be summarized in the strategic groups of market makers in the auto industry are shown in the graph below. Luxury Acura, BMW, Lexus, Mercedes, Porsche Cost/ Price Mass Market Chrysler, Ford, GM, Honda, Hyundai, Nissan, Toyota, Volkswagens Prestige Toyota has a long history of success and it is usually termed as the most profitable automaker and provides best auto performance in the industry. In 2007, Toyota sold 9.4 million vehicles globally only about 3,000 fewer than General motors (GM) Toyota quality issues But with series of success and market reputation, in recent years, Toyota has facing serious issues with quality, defects in cars and massive recall of different models around the world. All these issues have put a serious concern for the reliability on Toyota model. The sales have dropped and Company is facing series of law suits and challenges with more recalls. Toyota consumers are not very happy with quality issues in Toyota product. (Kageyama, 2010) Literature Review TQM concept is utilized around the world by organization to achieve the competitive advantage and to get improved financial results. (Edge man, 2006) TQM concerned about the total quality management of the organization from supplier to customer. Edward Deming provides 14points on how to implement TQM in the organization. In literature it is also used Japanese term Kaizen for the continuous improvement to achieve goals and improvement in business process. (Heizer Render, 2008, p.198-200) The points are listed as below: Create consistency of purpose Focus to bring change Build quality into product and service Build strong ties based on performance Continuous involvement in quality improvement activates Start training Emphasize leadership control and management Drive out fear Break down barrier between various departments to promote open communication. Respect workers Provide support, help and understanding Remove barriers Promote education and program of improvement Put everybody in workforce in the transformation track To analyze the problems with Toyota, lets contrast the Toyota TQM program named Toyota way with these 14 principles to determine the reasons for the quality issues. Toyota way is guiding principles prepared by the president of Toyota Group Fuji Cho (2003). The principle states that these principles are tools for people and the principles are more centric for people suggestion that actually bring the improvement and quality in production and service.( Fuji Cho, 2003) 14 principles of Toyota Way Comparison with Deming Theory Make decision based on long term strategy even in case of short term loss This is according to Deming principle of quality improvement. Right process will produce the right result Use pull production to produce only what is needed basically lean production strategy Level out work and eliminate waste Toyota laid the foundation of building first time right quality so that it does not need any future fix This is according to Deming principle of quality improvement Standardized task for continuous improvement and employee empowerment In accordance with Six Sigma and Deming Principle of TQM Use visual control so that no problems left unseen Use reliable and tested technology to serve people and process Develop leadership quality in employees and add value to organization This is according to Deming principle of quality improvement People should follow your company philosophy Respect and help networks of partners and suppliers to improve This is according to Deming principle of quality improvement Solving the problems from root Make decision slowly but implement it fast Learning organization with continuous improvement This is according to Deming principle of quality improvement and Six Sigma implementation steps The various components of TQM to make the effective TQM program are listed below: First component of continuous improvement is already taken care by Toyota Company. Toyota principle also focuses on eliminating the waste and utilizing lean production system. Toyota philosophy is to produce in amount which is needed. Just in time will eventually helps to cut the costs of quality, improves quality and lastly, better quality ends up with less inventory and better control over system. The next component of TQM is Six Sigma and it is focused on strategy to bring customer satisfaction. It describes the process, design, product in high capabilities and in more statistical sense. Sigma and its symbol means standard deviation and this particular component is used to minimize the production defect. Six Sigma Process: Source Dilioa.2009 Six Sigma has five step implementation process abbreviated as DMAIC. It means define, measure, analyze, improves and control the quality process. The diagram shown below illustrates the process of Six Sigma Six Sigma Management Kit Toyota has utilized this component of employee empowerment. Toyota has a strategy to involve the employees in every step of transformation. The main focus is given on the process improvement and providing more responsibilities to employees and authority so that they perform better. Next component of Benchmarking defines the standardization of process, service, cost and practices. The benchmarking development process involved determine what needs to benchmark, form a team and identify benchmarking partners, collecting information and analyze if the process is correctly define in terms of benchmarking and lastly, match the process to the level of benchmarking (Heizer Render, 2008, p.201). Toyota did implement the standardization of process but, the internal benchmarking should be more consistent and inclined to remove any barrier in case of different geographical sub division like Toyota has around the world. Taguchi concept believes in the fact that quality issues arise because of poor design of product or process. The concept also aimed to improve the quality by utilizing quality robustness, quality loss function and target oriented quality. Robustness means consistency in the production process to meet the consumer demand. Quality loss function is a mathematical relationship illustrated by equation L = D2C Where L = Loss to society D2 = Square of distance from targeted value or quality C = Cost of deviation at the specification limit In other words, this function identifies all cost related with poor quality and show how the cost increase as the product quality align with customer needs. The diagram shown below illustrates the distribution of specification of products produced. Target oriented quality is mechanism to bring the product to target quality through continuous improvement in process. (Heizer Render, 2008, p.203) The Taguchi Loss Function The last component of TQM is to have proper knowledge and training of using TQM tools. There are seven TQM tools defined as Check sheets, Scatter Diagram, Cause and effect diagrams, Pareto Charts, flow charts, Histograms and Statistical process control (SPC). (Heizer Render, 2008,p.204) Conclusion Toyota lacks several Deming principles and six sigma implementation steps in its program Toyota way. There is no education and training program for the employees. Also, there is no communication strategy within the various sub division of the organization. There is no program to remove the barrier and to provide openness in the work environment. The company principle lacks behind in providing any vigorous education program to bring change in form of quality improvement. Toyota way principle has also not catered fully all the aspects of six sigma component in their guiding principle. Recommendation Based on the analysis of TQM and Six Sigma concept Toyota needs to bring some major strategic changes in there processes to handle the quality defects and recall issues. Toyota needs to revise its Toyota Way program to focus more on the quality management. Although, its process and product whose standardization effect the performance. But, after this analysis it can be recommended that it is people who run those processes and they also need to give special attention for the standardization service to bring quality in product. Toyota has already undertaken the need for quality process, but it should also bring knowledge propagation, education and training for employees to bring consistency and quality in their work. The controls and performance measurement program should be made more vigorous to meet the customer expectation and gain the competitive edge as before Toyota has. The knowledge and training of TQM tools and other education program to increase the quality performance of Toyota product should be provided to employees on regular basis. The other issues related to quality improvement can be resolved by increasing the frequency of communication and company strategic philosophy in different geographical regions around the world. The company has already taken crucial steps to handle this problem by executing these three major steps. First, Toyota has unleashed the program Toyota way which consists of its core-value and respect for people principles. Toyota has also announced to provide massive training program around the world in various production facilities. In the last effort Toyota has emphasized on the facilitation of knowledge transfer and learning across its all sub division. (Toyota, 2010a) To sum up, Toyota is on the right track to fix the quality problems and company needs to have better control and supervision of this improvement process. Toyota restricting effort is in accordance to the Total quality management principle and it would benefit Toyota to regain the confidence of customer and improve quality standards in its production. Toyota has renowned name in auto industry and this research report supports the Toyota actions to correct the quality issues.

General Ulysses S. Grant :: essays research papers

Not long after fighting had begun in the Civil War, Ulysses S. Grant went back into battle and enlisted in the army. Grant was a great military leader. He combined tactics that were taught to him at West Point with his own knowledge and with what he picked up on from the Mexican War, where he was under the command of Zachary Taylor and Winfield Scott. Grant proved his leadership and strategy when he captured Fort Donelson in Tennessee. This was the first major victory for the Union. This was where Grant said a famous line when the confederate general Simon B. Buckner requested an armistice. General Grant’s answer to this was â€Å"Yours of this date proposing Armistice, and appointment of Commissioners, to settle terms of Capitulation is just received. No terms except an unconditional and immediate surrender can be accepted. I propose to move immediately upon your works.† This is where he gets his nickname Unconditional Surrender Grant. And as a result of this victory, Grant is promoted to Major General. Another important victory for Grant was his victory at Vicksburg. This battle was the deciding factor for the Union taking control of the Mississippi River, which would cut the Confederacy in half. Grant had succeeded in starving out the Confederates in order to capture the city. Grant demanded unconditional surrender from the Confederate commander, Simon Bolivar Buckner. This along with the victory at Gettysburg marks the turning point of the war. Not to long after this, Grant is promoted to Lieutenant General, giving him complete power over all armies. This is when Grant launches his new campaign of Total war, where he is not only at war with the Confederate soldiers, but also with civilians who are helping out the Confederates. He sends General Sherman on his famous march to the sea, where Sherman and his troops burn everything in their path. While this was going on, Grant was attacking Lee’s army, just battle after battle, because Lee had no reserves to replace men who have died, but the Union had many civilians in their reserve.

Clothing and Fashion

Every person nurtures an innate desire of looking good and feel ‘accepted’ in the socio-economic circle. The word fashion instantaneously brings to mind a flash of colour with a dash of glamour. Women are taking to fashion in a big way, and are experimenting with different looks, styles, and textures. Fashion plays an increasingly important role in an indivi ­dual’s life because it is considered as a means of self-expression. The garments and accessories that man or women wear, help them to identify with a group of others-whether it is a lifestyle, profession, a religion, or an attitude.Thus, the term ‘fashion’ has become synonymous with the overall growth of the country as well. Several factors contribute to the evolution of fashion as a whole. It is a widely accepted fact that the rich and the famous, and the political figures and royalty have always moved the seasonal trends of fashion. The advertising media also contributes equally to update us about the daily style checks. Fashion in India, a land rich in culture and tradition, has evolved through the centuries. This country, rich in culture represents a kaleidoscope of changing trends and traditions.Here, clothes perform different functions depending on the occasion. Be it festivals, parties, profession, or just a matter of reflecting attitude †¦ fashion is simply ‘in’. Right from women who sport a dash of vermilion in the parting of their hair, to professionals on the go who wield the ladle and the laptop with equal ease, fashion forms an integral 92 Top School Essays part of their lives. Today, fashion does not necessarily mean glamour, or the urge to follow the current trends. It is more a way of life, a reflection of inner beauty, where the intellect shines through, complete with comfort quotient.Fashion not only highlights the social history and the needs of person but also the overall cultural aesthetic of the various periods. The evolution of fas hion dates back to several hundred years and as our attitude and culture change, fashion comes along with it. In India, the fashion scenario was different in different political periods. During the British rule in India, the fashion trend within high society was strongly influenced by the British fashion style and western clothes became a status symbol in India.Again during 1930s, emergence of different ideologies like communism, socialism and fascism imparted a more feminine and conservative touch to the women’s fashion. However, the period also witnessed the predominance of body hugging dresses with dark shades. The foundation of the Indian cinema also proved to be the strongest influence on revolutionising the fashion scene in those days. 1940s was a decade marked by the second World War and the ensuing independence of India. Hence, the period portrayed relatively simple yet functional women’s clothing.During 1950s, the advent of art colleges and schools led to popu larity of narrow waist and balloon skirts with bouncing patterns. Also, the adoption of khadi by Mahatma Gandhi made khadi garments a rage among women. In the 1960s, the sweeping changes in fashion and lifestyle resulted in highly versatile fashion trends. In 1970s, the traditional materials were exported in bulk to other nations. Thus, excess of export materials were sold within the country itself, which resulted in popularity of international fashion in India. During 1980s and 90s, the advent of television and other advertising means gave a new edge to the Indian fashion scene.Influenced by ideas of several foreign designers, new design and pattern were introduced into garments. During these periods, power dressing and corporate look were the style statement. The revival of ethnicity was also witnessed in these decades. Fashion trends keep changing and most fashion divas and models are the one to make them. The youth is a major follower of fashion trends. Fashion trends also get i nfluenced from Bollywood as well as Hollywood. Metros like Mumbai and Delhi witness the quick changes in fashion especially in college going crowds.India has a rich and varied textile heritage, where each region of India has its own unique native costume and traditional attire. While traditional clothes are still worn in most of rural India, urban India is changing rapidly, with international fashion trends reflected by the young and glamorous, in the cosmopolitan metros of India. Fashion in India is a vibrant scene, a nascent industry and a colourful and glamorous world where designers and models start new trends every day. While previously a master weaver was recognised for his skill, today a fashion designer is celebrated for his or her creativity.Young urban Indians can choose from the best of East and West as Indian fashion designers are inspired by both Indian and western styles. This fusion of fashion can be seen Fashion in India is also beginning to make its mark on the inte rnational scene, as accessories such as bindis (red dots worn on the forehead), mehendi (designs made by applying henna to the palms of the hands and other parts of the body) and bangles, have gained international popularity, after being worn by fashion icons, like the pop singers Madonna and Gwen Stefani.In India, fashion has become a growing industry with international events such as the India Fashion Week and annual shows by fashion designers in the major cities of India. The victories of a number of Indian beauty queens in International events such as the Miss World and Miss Universe contests have also made Indian models recognised worldwide. Fashion designers such as Ritu Kumar, Ritu Beri, Rohit Bal, Rina Dhaka, Muzaffar Ah, Satya Paul, Abraham and Thakore, Tarun Tahiliani, JJ Valaya and Manish Malhotra are some of the well- known fashion designers in India.In India, fashion covers a whole range of clothing from ornate clothes designed for wedding ceremonies to pret lines, spor ts wear and casual wear. Traditional Indian techniques of embroidery such as chikhan, crewel and zardosi, and traditional weaves and fabrics have been used by Indian designers to create Indo-western clothing in a fusion of the best of East and West. Traditional costumes in India vary widely depending on the climate and natural fibres grown in a region.In the cold northern state of Jammu and Kashmir, people wear a thick loose shirt called a phiran to keep them warm. In the tropical warmth of south India, men wear a sarong like garment called the mundu, while women drape 5 metres of cloth around their bodies in the graceful folds of the saree. Sarees are woven in silk, cotton and artificial fibres. Kanjivaram, Mysore, Paithani, Pochampalli, Jamdani, Balucheri, Benarasi, Sambalpuri, Bandhini are some varieties of beautiful sarees from different regions of India.In the dry regions of Rajasthan and Gujarat men wrap and twist a length of cloth in the form of a dhoti around their lower lim bs and a shirt-like kurta above. Colourful turbans complete the picture. In the northeastern regions the tribal communities such as Khasis, Nagas, Mizos, Manipuris and Arunachalis wear colourful woven sarong-like clothing and woven shawls that represent the identity of each tribal group. In urban India the salwar kameez and the churidar kameez, are commonly work by women and the saree is worn on formal occasions.Men wear kurtas and pajamas, or a sherwani for formal wear. Men commonly wear western wear such as shirts and trousers across India. The young and the young at heart wear Jeans, T-shirts, capris, Bermudas and various kinds of casual clothing, which are the trendsetters of fashion in India. Comparing the past and the present, fashion for people in India has changed over the decades. Not only India, but also the whole world has witnessed changes in fashion statements for both men and women

Jumping Rope in Physical Education Settings Essay

This article by Susan B. Nye was written to educate all students that jumping rope is an activity that can be fun and enjoyable. The overall layout of this article I thought was well constructed. The article begins with background information about jumping rope and why it is important to incorporate jumping rope in the classroom as well as why it is considered a lifelong physical activity. Then the article shifts toward the basics of jump roping which is laid out in an easy to follow guideline. Moving on, the article shifts to the safety procedure that comes with jumping rope. Then lastly, the article shifts to more advanced jump roping activities that can be played that are fun for all students once each student has shown that they understand the basics and the Ready-Set-Jump protocol. The safety procedure that this article focuses on is described by Susan B. Nye in a three step process called the â€Å"Ready-Set-Jump† protocol. The author did a great job when writing this article so that either a public or private schools can understand and incorporate jumping rope into the classroom. The article states that jumping rope is an inexpensive way to engage students in a lifelong physical activity. After reading that I was shocked to believe that jumping rope was considered a lifelong physical activity. I also did not know that according to this article that depending on the students jumping pace, an individual can burn an estimated 11 calories per minute. Along with burning calories I did not realize that there are different various types of rope: beaded, speed & long handled ropes that were mentioned in this article. The beaded jump ropes are designed for beginning learners because they have a slower rotation rate. They are also better jump ropes for rougher surfaces. Speed jump ropes are inexpensive which can be fit into even the smallest school budgets. The benefits of the speed ropes are that they turn easier and can be easily adjusted to fit all students. The long handled jump ropes are great for beginning to perform tricks such as the criss-cross. The one aspect of the article I really did enjoy reading was the explanation of the safety procedures that are associated with jumping rope. The article describes the safety procedure for jumping rope as a â€Å"ready-set-jump† protocol. The goal of the â€Å"Ready-Set-Jump† is for students to utilize this protocol outside of class to remain safe and have fun. The ready stage in the safety protocol reminds students to fit their own jump rope and to correctly hold the jump rope. Holding the handle by your thumb and index finger is the proper way to hold the jump rope. Correctly measuring the jump rope is another key component to the safety protocol for jumping rope. I did not know this but there are three different measurements: standard, chest and lower rib cage when measuring for the correct jump rope length. The standard measurement is for the beginning learners; the shorter the rope the faster the revolutions per second. The second stage in the safety protocol is called â€Å"set†. In this stage students reinforce self space. The proper self space when jumping rope is two feet above your head, three feet on each side of your body and five feet in front and behind of the individual. The last stage of the safety protocol is simple it allows the students to know that it is time to jump rope and have fun. Jumping rope is considered being a high impact activity that requires coordination, balance and endurance. Jumping rope may be hard for younger students simply because it requires two skills: rope turning and jumping. The most effective way to implement jumping rope in your classroom is to teach it as a station or an instant activity but for short amounts of time no more than three to five minutes long. In conclusion, I totally agree with this article that if implemented properly in the classroom, jumping rope can be a high impact and inexpensive way to engage students in a lifelong physical activity. The author of this article did a great job with the overall organization of the information because it was in an easy to follow format for anyone to read. I can honestly say after reading this article I have a greater knowledge of how effective incorporating jumping rope can be in the classroom for all students.

Free Essays on Family Origins

For many years religion has helped to bring my family closer. Most of our family gatherings are in someway rooted in religion, and the traditions of our family are held in high regard. Religious experiences, whether they be the sorrow and celebration of life in a funeral, the happiness of a wedding, or the simple traditions of Christmas or Easter, help draw members of my family together. The level of faith and dedication to religion has at some points dwindled amongst members of my family, but religion is usually present in some way and will ultimately play a role in most decisions. Interviewing members of my family, has given me the impression that our religious beliefs and practices help us better understand the faith and bring us together with God. I am proud of my family’s past in regard to their religious accomplishments and the passion with which they act in the name of God. The McDonalds, my father’s family, is from a town near Wexford, Ireland. They were deeply rooted in Catholicism even before they came to America. By the time they came to America religion became an identifier for them. The family was very proud of their faith, and they felt it gave them a sense of belonging. Church was a daily event for the older generations in my family. This has changed drastically over the past few decades but, the tradition of a strong religious education has not. Most members of the family received their education in Catholic institutions. This has continued with my father and his brothers and sisters, as all of their children have attended or are attending Catholic grade schools, high schools, and colleges. My Grandmothers dedication to the faith is the beacon of the family. She practiced as a Franciscan nun until; financial problems forced her to work to help her family. She retired from the faith and eventually married but she never lost her dedication. After my grandfather passed, we all united in sorrow and,... Free Essays on Family Origins Free Essays on Family Origins For many years religion has helped to bring my family closer. Most of our family gatherings are in someway rooted in religion, and the traditions of our family are held in high regard. Religious experiences, whether they be the sorrow and celebration of life in a funeral, the happiness of a wedding, or the simple traditions of Christmas or Easter, help draw members of my family together. The level of faith and dedication to religion has at some points dwindled amongst members of my family, but religion is usually present in some way and will ultimately play a role in most decisions. Interviewing members of my family, has given me the impression that our religious beliefs and practices help us better understand the faith and bring us together with God. I am proud of my family’s past in regard to their religious accomplishments and the passion with which they act in the name of God. The McDonalds, my father’s family, is from a town near Wexford, Ireland. They were deeply rooted in Catholicism even before they came to America. By the time they came to America religion became an identifier for them. The family was very proud of their faith, and they felt it gave them a sense of belonging. Church was a daily event for the older generations in my family. This has changed drastically over the past few decades but, the tradition of a strong religious education has not. Most members of the family received their education in Catholic institutions. This has continued with my father and his brothers and sisters, as all of their children have attended or are attending Catholic grade schools, high schools, and colleges. My Grandmothers dedication to the faith is the beacon of the family. She practiced as a Franciscan nun until; financial problems forced her to work to help her family. She retired from the faith and eventually married but she never lost her dedication. After my grandfather passed, we all united in sorrow and,...

Winged Victory - The Original Female Icon essays

Winged Victory - The Original Female Icon essays The Winged Victory: The Original Female Icon In many regions of the Mediterranean world during first century B.C., art began to take on a new design. Before the coming of the Romans and the conquests of Alexander the Great, the art of the ancient Greeks was taken to a whole new level. The often used classical ideas which always consisted of rationality, order and harmony was abandoned for a more dramatic, intense, human creation. Artists and sculptors of this time period, also called the Hellenistic Era, established that although they could sculpt gods and heroes, they also could create your normal every day human too. The way a viewer of Greek art could tell whether it was classical or Hellenistic was if it displayed emotion/motion or not. The most famous and considered the finest Hellenistic Greek sculpture, Nike of Samothrace, represents the Greek passion for beauty, strength and power. I instantly became attracted to this very beautiful piece of artwork, because of its sense of power and movement. Nike was created by a Rhodian sculptor between 220 and 190 B.C. Nike was discovered on the Aegean island of Samothrace in 1863 and immediately sent to the Louvre Museum in Paris, where it is displayed on the landing of the Daru Staircase. The goddess Nike was originally placed upon the front of a ship in order to award victory in battle. I can tell by the way the draperies are intensely wrapped around her body that the artist wanted the viewer to feel her struggle against the sea. In fact, Nike has been called a Hellenistic masterpiece because of this certain feeling of movement. It is also one of the very few sculptures with wings that have caught my eye because most wings are not equipped with such astonishing size and detail. The Nike of Samothrace or The Winged Victory is the goddess of victory in Greek Mythology. I feel that the headless, armless, eight foot tall figure of Nike symbol ...

Word Choice Hole vs. Whole

Word Choice Hole vs. Whole Word Choice: Hole vs. Whole For reasons far too boring to go into here, English spelling involves a lot of silent letters. We see this in some words that start with â€Å"wh-,† including â€Å"whole.† However, English also includes the word â€Å"hole,† which is pronounced exactly the same despite the lack of a â€Å"w† at the start. â€Å"Whole† and â€Å"hole† are completely different in meaning, though, so you won’t want to mix them up in writing. Check out our guide on how to avoid errors when using these terms. Hole (A Gap or Hollow) The word â€Å"hole† is almost always a noun. It refers to an empty space in something. This can either be an opening that goes through something to the other side or just a hollow in something: My favorite part of a doughnut is the hole in the middle. I dug a big hole in the ground. In the first sentence above, â€Å"hole† refers to the opening that goes through the entire doughnut. In the second, it refers to a space dug into the surface of the ground. But both of these are â€Å"holes.† We assume this is a hole full of baked goods.(Photo: George Cummings) More rarely, â€Å"hole† is a verb meaning â€Å"make a hole in something.† However, this is usually restricted to ships and boats (e.g., The torpedo holed the ship). Whole (Complete or Unbroken) With a â€Å"w† at the beginning, â€Å"whole† is typically an adverb or an adjective. We use it to say that something is complete or unbroken. For example: I am going away for the whole week. The snake swallowed the rat whole. The first sentence here uses â€Å"whole† as an adjective to modify â€Å"week† (i.e., the entire week). In the second, â€Å"whole† is an adverb modifying â€Å"swallowed† (i.e., it tells us that the snake ate the rat in one piece). In both cases, though, it shows we’re discussing the entirety of something. â€Å"Whole† can also be a noun, where it again refers to something in its entirety: Taken as a whole, the work of John Hurt is impressive. Two halves make a whole. In all cases, then, â€Å"whole† refers to something being complete or undivided. Hole or Whole? â€Å"Hole† and â€Å"whole† sound the same and share many letters, so they can be easy to confuse. However, they are very different in practice, so keep the following in mind: â€Å"Hole† is usually a noun and refers to an empty space or gap in an object. â€Å"Whole† is usually an adjective or adverb and refers to being complete. Since these words are so similar written down, and since spellcheckers won’t flag either term as â€Å"incorrect,† you also need to look out for accidental typos. But proofreading can help with that!

Murals and Popular Culture Essay Example | Topics and Well Written Essays - 1000 words

Murals and Popular Culture - Essay Example His references, nonetheless, to mass-generated products and to magazines, movies and different parts of the broad communications, together with his impartial and apparently nameless system, made him be viewed as one of the key figures in the improvement of Pop craft in the US (Hamilton 251). Very nearly by definition, prominent society has accomplished a massive worldwide taking after definitely in light of the fact that it is central For some subjects of different nations, however, the close assume control of their own social commercial ventures, particularly for more youthful gatherings of people, is of incredible concern. As humanists Murals paid attention to popular society in that they tried to convey popular culture values and qualities s to people in society in their paintings (Hamilton 254). Take an example of rock music and art. Its fascination is not only because of a specific inclination for uproarious, cadenced sound and hazardously physical moving. Rock music likewise sy mbolizes an entire bunch of social qualities concerning verbalization toward oneself, spontaneity, discharged sexuality, and maybe above all, disobedience of the asserted stodginess of convention. Murals defined their amazing style of painting in the mid-twentieth century when publicizing was discovering new parkways in mediums, for example, the announcement. Murals and other pop culture activists in the U.S kept on developing plans regarding workmanship, industry, and mainstream society all around the century. Are Rosenbergs momentous works about prominent society as applicable today as they were throughout their lifetime? To answer this inquiry, contrast Rosenquists wall paintings with a contemporary extensive scale two-dimensional work which shows how murals valued popular culture in their art paintings (Hamilton 251).

Products Liability Research Paper Example | Topics and Well Written Essays - 1750 words

Products Liability - Research Paper Example Company description The Ford Motor Company is one of the leading manufacturers of vehicles and has a strong position in the global automotive market. The company widely engages in the development, manufacturing, distribution and service of vehicles, parts and their accessories. Ford corporate philosophy of stable improvement powerfully contributes to its immense achievement. The company endeavors to enhance its car products to appeal to its customers both buyers and potential buyers. At present, it concentrates on an advanced generation of consumers and creating stronger ties with this youthful market. As a result of its novel strategy, Ford has created a new line of vehicles, targeting the generation of â€Å"cool† and Ford main competitors include Toyota motor Company and GM motors (Steering Committee on Product Liability and Innovation, National Academy of Engineering, 2004). The product safety issue that led to the lawsuit Ford Motor Company was recently involved in an acc ident involving a 15 passenger Ford F-350 Econoline Van. Information shows that the van skidded off northbound interstate 5 in Kern County after the tread separated on its rear right tire. It becomes evident that evidence from the trial testified that the Ford officials had earlier on been contacted by the Goodyear Tire and Rubber Company and knew that the product was defective, but the company officials never made any effort to conduct its dealers or its customers. Further evidence also shows that one of the men killed in the rollover was not wearing a seat belt during the accident. The panel also found that it would not have mattered in a crash in which the van rolled over four times while travelling at 70 miles per hour. Ford was then assessed with 59 percent comparative fault. It was also assessed $50,000,000 in punitive damages as a result of the accident (Steering Committee on Product Liability and Innovation, National Academy of Engineering, 2004). The legal theories used by the plaintiff to recover in this lawsuit, how the lawsuit was resolved, and why you agree with the decision in the case The legal theory applied in the above case is product liability and negligence. The theory states that any injuries, death or any loss which may be as a result of a person or entity's negligence to fulfill any legal duty owed to another may be responsible for the act. These injuries are based on the legal theory of product liability and negligence and for one to establish a legal claim for negligence, it is required that the plaintiff must show that the defendant had a legal duty, the defendant breached that duty and this breach was the proximate cause of the plaintiff injuries and the plaintiff was injured or even damaged in one way or the other. While laws may differ from state to state, deaths or injuries may be imposed for negligence (Birsch & Fielder, 2004). For instance, Kristi D. Roofer one of the plaintiffs sued the company over the manufacturers who sold t he van which was involved in that accident as Ford failed to establish that no genuine issue of material fact exists. The lawsuit argues that the vehicle was defective and unreasonably dangerous and ultimately caused the death of the passengers. The defendant is accused of negligence for failing to design and manufacture a crashworthy vehicle and with proper seat belts to reduce accident deaths

Business Financing and the Capital Structure Assignment

Business Financing and the Capital Structure - Assignment Example The total cost of each resource has to be determined and summarized. On the basis of the summarized reports of cost of resources, a budget will be prepared by the finance and accounts department which would help the organization to determine next course of action (Summers, 2011, pp.2-11). Working Capital Management Proper working capital management is necessary to carry out day to day business operations. It is defined as the difference between current assets and liabilities. Thus, the objective of working capital management is to maintain a balance between current assets and liabilities. Positive difference or surplus funds can be used to make planned expenses such as payment of short term obligations and salaries. The working capital is negative or deficit when the current liabilities exceed current assets that would require the firms to borrow short term funds in order to manage the deficit (Ganesan, 2007, pp.1-2). When the working capital is positive, the firm would have surplus short term funds which can be invested in the money market instruments. The maturity of money market instruments are less than one year and hence investment in money market is less risky. This is because, the status of any business can be more or less accurately predicted in short term whereas the same becomes uncertain as the maturity increases due to increased chances of borrower to default. Some important money market financial instruments are discussed as follows: Commercial papers (CP) – They are issues by highly rated corporate entities and classified as short term unsecured promissory notes issued at discount and redeemed at face value. Certificate of Deposit (CD) – It is similar to ordinary time deposit differing only in maturity period and interest rates. They are issued by banks and the interest rates are generally higher than savings deposit rates. Municipal notes – Short term financial security issued by municipality in expectation of tax receipts as revenues. Treasury bills – They are debt instruments issued by the government whose maturity ranges from 3 to 12 months. Repurchase agreements – they are short term loans that are arranged by an investor to whom securities would be sold with an agreement to repurchase them back on a future date at pre-determined fixed rate. Thus, a corporate organization may park their excess generated from efficient working capital management in above discussed financial instruments that are liquid and used as marketable securities. Financial Instruments of Securities Market Every organization invests capital in business to finance its operations and generates goods and services to meet demands and earn profit. As the business expands its operations more funds are required to carry out business objectives. The financial sources may be broadly classified into equity and debt. Funds can be raised from these sources in the financial securities market. The securities market may be furthe r divided into primary or secondary securities market. In the primary securities market only those securities are issued that are participating in securities market for first time and the process is known as IPO (Initial Public offering). The secondary market is a place for traders who buy or sell differ securities.

Benchmark progress towards sustainability Essay - 2

Benchmark progress towards sustainability - Essay Example e the estimate and compare the eco friendly initiatives of the two companies on the basis of four dimensions, namely pollution prevention, clean technology, base of pyramid (indicating crystallizing growth of the two companies) and product stewardship. The paper will conclude that PepsiCo is the leader in terms of sustainability activities, when compared with that of Coca Cola. Finally some specific recommendations will also be provided, on the basis of which any company can improve its sustainable activities. In the recent times, the concept of â€Å"Triple Business Line† has become very important. According to this policy, the company can aim to improve its business by abstaining from harming the people, planet and profitability (Butje, 2005). Modern day business enterprises are increasingly investing in sustainable practices as they have realized that in order to achieve competitive advantage these practices are indispensible. The organizations are also getting highly engaged in corporate social responsibilities for creating a better impact on the community (Hawkins, 2006).). This paper discusses about Hart’s sustainability framework, which stresses on the importance of sustainability in global business. The first part of the essay briefly discusses about the model that has been proposed by Stuart Hart and Marks Milstein. This model has been extremely advantageous in understanding the particular benefits that can be enjoyed by a company by following the sustainable strate gy. Then this framework is used to understand the sustainability measures that have been adopted by two of the largest beverages companies, PepsiCo and Coca Cola Company. The idea is to determine the market leader between these two companies. Stuart Hart along with Marks Milstein devised the model of sustainability value framework, which linked societal challenges to sustainability in a global economy with value of the shareholder. Hart had adapted a framework of natural resources that can be

Definition of Buddhism Essay Example | Topics and Well Written Essays - 1250 words

Definition of Buddhism - Essay Example 500 B.C. on the basis of pantheistic Brahminism. The speculations of the Vedanta school of religious thought, in the eighth and following centuries, B.C., gave rise to several rival schemes of salvation" (Definition of Buddhism n.d.). Things might appear to be solid and self-existing, but with the development of the insight gained through meditation one discovered that this was not so. Also, Buddhists believe that the Buddha's death is only an illusion and that he remains accessible to suffering humanity. Sunyata, one of the central concepts, means emptiness and it is the logical development of the earlier Buddhist concept that the human being does not possess an enduring soul and that all things were conditioned by preexisting conditions (New Oxford American Dictionary 2001). The four Noble Truths are (1) life is suffering, (2) the origin of suffering is attachment, (3) there is an end of sufferings, (4) there is path out of suffering (Buddhism Information and Education Network 2007). Believers suppose that the first of these is that life is, in its essence, unsatisfactory. The second of these is the idea that the unsatisfactoriness of the world stem from the constant cravings which arises in the human being and from ignorance of the true nature of reality. The third Noble Truth is that this need not be the fate of all human beings, and that there is a way to cease being enslaved to this unsatisfactory world. The final Noble Truth is that the way to cessation of bondage to the world lay in the Eightfold Path. The eight components of this path of liberation are 1) right (i.e. correct or proper) viewpoint, 2) right intention, 3) right speech, 4) right actions, 5) right livelihood, 6) right effort, 7) right mindfulness, and 8) right concentration (Buddhism Information and Education Network 2007).. Here, encapsulated in a very few easy to remember steps, lies the entire Buddhist plan for salvation. When examined more closely this list divides into three separate parts. The first part, right viewpoint and right intention, relates to the underlying core of one's understanding of the nature of reality. In order for his program of liberation to be effective, the Buddha knew that its practitioners had to change fundamentally the way in which they perceived the world. In old tradition, this was the purpose of right viewpoint, an orientation away from the understanding of the world as made up of material things that were acted upon, and toward an understanding of the world as a series of constantly changing and interacting processes. From this new understanding of the world came the second step on the Eightfold Path, right intention. This was achieved when the individual decided that the Buddhist analysis of existence was correct and determin ed to follow the Buddhist plan for salvation. This meant acting in a benevolent, non-harmful manner and practicing the steps of the Eightfold Path (Definition of Buddhism n.d.). The next three steps on the Eightfold Path were designed to take the insights gained from the first two steps and to put them into practice in the world. Right speech, as its name implies, was based on a proper use of speech, but it really involves the entire way in which human beings interact with one another. Thus one was enjoined not to lie, not to slander, not to backbite, not, in a word, to say (or presumably even

Exam Research Paper Example | Topics and Well Written Essays - 1500 words

Exam - Research Paper Example This Company therefore works hand in hand with Health Insurance association of America. Due to this prestige and availability of finances, Apple employees have good health cover which guarantees quality services in the best medical firms in America and all over the world. Pensions are sums of money paid to an individual regularly in fixed terms after retirement. Retirement plans in United States collaborate with human resource of all companies to ensure that no employee retires without pension. Pensioners are guaranteed both defined benefit and defined contribution pensions. Apple offers pensioners other benefits apart from pension for instance Equity within United States, Fixed and timely income and foreign equity. Paid off times are hours designated for employees to use whenever need arises. These hours are used mostly for sick days, schedule time off and extended absence off. Paid off times are beneficial to operations of the company because they allow individuals overcome fatigue and stress reducing cases of last minute absence and make employees feel satisfied. After every sales increase Apple pays for employees’ holidays though at irregular basis to continue serving customers. Work from home is practice whereby individuals engage in economic activities of their companies while away from job place. This is mainly indulged by agents and senior employees who have required resources at their homes for instance reliable internet and telephones. Apple provides best work at home services because their technical customer advisors are based at their homes and they work for short times but earn good salary. The employee will be able to perform other duties. Flexible hours are periods that employee is scheduled for work but is free to adjust his or her own program to cover for transport, picking children, and child care for breast feeding mothers. Apple allows customers to work according to their schedule for instance one can come early and leave before time or come late and compensate for the lost time. Wellness programs are activities conducted to keep the employee’s bodies, mind and emotions healthy. Wellness programs are for instance motivation talks, drug abuse rehabilitation and weight loss programs. Apple has well equipped gym where employees are free to exercise after job or lunch time and has reduced health related costs. Question 3 A partner for public service is a non-profit organization whose main duty is to ensure employees work according to set standards. Its mission is to shape the way civil servants deal with government duties. Strategic planning is process of integrating current and future goals of an organization by using right process which leads to innovation. Strategies help in creating a nexus between human resource development policies and goals of the organization. Planning project teams are individuals chosen to spear head the formulation and implementation of projects. Team members need to understand viv idly the issues affecting their group for easy identification of solutions. Strong planning project is made by members who co-operate to avoid competition among them. Adequate communication is paramount to policy making since team members need to talk to clients especially in non-profit organization where team members go out to meet clients. Division of labor among

Definition of Buddhism Essay Example | Topics and Well Written Essays - 1250 words

Definition of Buddhism - Essay Example 500 B.C. on the basis of pantheistic Brahminism. The speculations of the Vedanta school of religious thought, in the eighth and following centuries, B.C., gave rise to several rival schemes of salvation" (Definition of Buddhism n.d.). Things might appear to be solid and self-existing, but with the development of the insight gained through meditation one discovered that this was not so. Also, Buddhists believe that the Buddha's death is only an illusion and that he remains accessible to suffering humanity. Sunyata, one of the central concepts, means emptiness and it is the logical development of the earlier Buddhist concept that the human being does not possess an enduring soul and that all things were conditioned by preexisting conditions (New Oxford American Dictionary 2001). The four Noble Truths are (1) life is suffering, (2) the origin of suffering is attachment, (3) there is an end of sufferings, (4) there is path out of suffering (Buddhism Information and Education Network 2007). Believers suppose that the first of these is that life is, in its essence, unsatisfactory. The second of these is the idea that the unsatisfactoriness of the world stem from the constant cravings which arises in the human being and from ignorance of the true nature of reality. The third Noble Truth is that this need not be the fate of all human beings, and that there is a way to cease being enslaved to this unsatisfactory world. The final Noble Truth is that the way to cessation of bondage to the world lay in the Eightfold Path. The eight components of this path of liberation are 1) right (i.e. correct or proper) viewpoint, 2) right intention, 3) right speech, 4) right actions, 5) right livelihood, 6) right effort, 7) right mindfulness, and 8) right concentration (Buddhism Information and Education Network 2007).. Here, encapsulated in a very few easy to remember steps, lies the entire Buddhist plan for salvation. When examined more closely this list divides into three separate parts. The first part, right viewpoint and right intention, relates to the underlying core of one's understanding of the nature of reality. In order for his program of liberation to be effective, the Buddha knew that its practitioners had to change fundamentally the way in which they perceived the world. In old tradition, this was the purpose of right viewpoint, an orientation away from the understanding of the world as made up of material things that were acted upon, and toward an understanding of the world as a series of constantly changing and interacting processes. From this new understanding of the world came the second step on the Eightfold Path, right intention. This was achieved when the individual decided that the Buddhist analysis of existence was correct and determin ed to follow the Buddhist plan for salvation. This meant acting in a benevolent, non-harmful manner and practicing the steps of the Eightfold Path (Definition of Buddhism n.d.). The next three steps on the Eightfold Path were designed to take the insights gained from the first two steps and to put them into practice in the world. Right speech, as its name implies, was based on a proper use of speech, but it really involves the entire way in which human beings interact with one another. Thus one was enjoined not to lie, not to slander, not to backbite, not, in a word, to say (or presumably even

Golden Ratio Essay Example for Free

Golden Ratio Essay The Golden Ratio which is also referred to as golden mean, golden section or divine proportion is a number frequently encountered when calculating ratios of distances particularly in simple geometric figures like pentagram, dodecahedron, pentagon and pentagram. It is an irrational constant in mathematics which is given an approximate value of 1. 6180339887 and is symbolized by the Greek letter phi or in other words , or sometimes . Most of the greatest mathematicians in the ancient Greece, Euclid and Pythagoras along with Leonard of Pisa who was medieval Italian Mathematician together with Johannes Kepler, Renaissance astronomer and the present day scientific individuals like Roger Penrose, Oxford Physicist have spent a lot time in studying this ratio along with its properties (Weisstein, 2010). The Ancient Greek mathematicians initially studied the Golden Ratio simply because it frequently appeared in geometry. The Greeks have always attributed the discovery of this ratio to Pythagoras along with his followers. The Golden Ratio was first used by Martin Ohm in his 2nd edition book Die Reine Elementar-Mathematik in 1835. The fascination of this concept is not confined to mathematicians but also artists, musicians, biologists, mystics, architects, historians and psychologist have debated and pondered the basis of its appeal and ubiquity. Prof. Michael Maestlin wrote the first approximation of the Golden Ratio in 1597 and stated it to be about 0. 6180340. It is fair to declare that the Golden Ratio have brought inspiration to most thinkers of various disciplines than any other number has done in the history of mathematics (Weisstein, 2010). The Golden Ratio in Art Just as the Golden Ratio is used in the beauty and design of nature, it can also be applied in achieving balance and beauty in the design of art. This is just a tool for composition although it is not a rule. Leonardo Da Vinci, used the Golden Ratio intensively in designing and in many of his paintings, he featured the Golden Ratio which he called the â€Å"divine proportion†. This he did after his exploration of the human body by engaging in the ratios of the lengths of different body parts. His illustration of the polyhedra on the divine proportion, and his perspective concerning the body proportions portraying the Golden Ratio has led to the speculation by some scholars that he used Golden Ratio in painting. This speculation has been seen in his Mona Lisa painting where it employs Golden Ratio proportion. The Sacrament of the Last Supper, which is a painting by Salvador Dali explicitly, illustrates the application of the Golden Ratio. The canvas’ dimension is that of the golden rectangle and what dominates the composition is the large dodecahedron which has its edges in Golden Ratio and swings above and behind Jesus. Other paintings speculated to symbolize the Golden Ratio are Holy Family by Micahelangelo, Crucifixion by Raphael, Self-portrait by Rembrandt, Golden Section Plate by Fletcher Cox and Bathers by Seurat (Obara 2010). The Golden Ratio in Architecture The Ancient Egyptians became the first individuals to apply mathematics in art. It is obvious that they did this by ascribing magical properties of the Golden Ratio and henceforth using that in designing their great pyramids. Some studies regarding the Parthenon and Acropolis offer a conclusion that most of its proportions give an estimated value of Golden Ratio. The facade of the Parthenon along with the elements of its facade are suspected to be circumscribed in terms of golden rectangles. The fact that the proportions of the classical buildings or rather their elements are according to the Golden Ratio clearly explain that the architects who designed them were conscious of the Golden Ratio and applied it in their designs. On the other hand, it is possible that the architects applied their special sense of good proportion and as a result their proportions gave approximate of the Golden Ratio (Obara 2010). According to a geometrical analysis carried out by Boussora and Mazouz concerning to the Great Mosque of Kairoua, it is evident that there was consistent utilization of the Golden Ratio in its design. The Golden Ratio is applied in the overall proportion of the plan along with the dimensioning of the court, the prayer space and the minaret. Mazouz and Boussora further scrutinized earlier archaeological theories concerning the mosque and demonstrated the Golden Ratio in the geometric constructions through the application of the constructions on the plan so as to test their hypothesis(The Golden Number). Le Coubusier explicitly applied the Golden Ratio specifically in his Moduaor system which he saw as a continuation of the traditions of the work of Battista Alberti, Leonardo da Vinci’s â€Å"Vitruvian Man† and others who applied the human body proportions to improve the function and appearance of architecture. Mario Botta, a Swiss architect based most of his designs on figures of geometry. Some of the private houses which he designed in Switzerland consist of cylinders, squares, cubes and circles. In Origlio, Mario has designed a house with the proportion of the Golden Ratio between the side sections and the central section of the house. In a recent book by Jason Elliot, it has been contemplated that the Golden Ratio was utilized in designing the Lotfollah mosque and Naqsh-e Jahan Square. The Golden Ratio was also used in designing the Notre Dame in Paris in 1250 (The Golden Number). Conclusion The idea of translating beauty into a simple number, the Golden Ratio is quite disturbing. It is true that beauty is not something that is so substantial in something like a lifeless number but rather something we all have to make personal choices regarding it. Basing on the rule of thirds that is used in photography, for a photo to emerge appealing and balanced, the image must be made to abide by the grid that is divided into thirds. The number of comments that a person receives directly correlates with the beauty found in his/her image. Though, there are other factors that affect how people view a person or something, good comments are given depending on how the image appeals the eyes. For attractive people like Angelina Jolie and Brad Pitt, the skeleton of Golden Ratio almost fit perfectly on them. However, when the skeleton was put on a picture of an individual who looked a bit unattractive, the skeleton did not fit. I am not suggesting that beauty should be translated into being lifeless and cold because of it being defined inform of numbers. However, I think that the paintings and houses that used the proportions of the Golden Ratio look appealing and beautiful. In my opinion therefore, physical beauty can be measured by Golden Ratio.

Characterization of Biochemical Pathways

Characterization of Biochemical Pathways Disscussion: Scorpion envenoming resulted in alteration in pyramidin, histidin, tyrosine, glycerophospholipid and steroid hormone biosynthesis pathways after 48 hours. These effects are an outcome of acute seizures and early myocardial injuries disorder in the group of experimental rates. Metabolite set enrichment analysis results also showed that pancreas, nerve cells and mitochondria are the most affected organs. The toxicity of a given compound refers to its ability to disrupt some biological functions at a certain level of biological organization (i.e., cell, tissue, or organ) It is also related to the amplitude and the duration of the exposure and also to the degree of absorption of the substance by the organism, its distribution, biotransformation and elimination or accumulation (Topol, 2004). Understanding the mechanism of a toxic event is a challenging task, especially in the field of drug research and development. The symptoms caused by scorpion stings in animal models are similar to those observed in humans (Padilla et al., 2005). Glycerophospholipids are known to display a high degree of molecular heterogeneity in mammalian tissues. In addition to their function as structural components of membranes, some molecular species may participate in specific biophysical and biochemical functions (Mason and Dobbs, 1980). Krshina Murthy (2000) suggested that the probable mechanism of death due to scorpion envenoming syndrome is alteration in phospholipid fractions concentrations mainly phosphatidylinositol and phospatidylglycerol (Murthy, 2000). He postulated that disruption of phosphatidylglycerol choline and phosphatidyl inositol are the main causes of death. Glycerophosphocholine metabolite are involved in cell signaling and membrane integrity of the cell and serine is the precursor for choline and acetylcholine biosynthesis which is required in the brain and therefore any damage of the cell membrane can affect glycerophospholipids metabolites pathway and its concentration. In our study, Glycerophospholipid metabolism was one of the main pathways that have been altered by envenomation and this confirms the Krishna Murthy hypothesis. Scorpion envenoming causes fuel-energy deficits and results in inability to utilize the existing metabolic substrates by different organs, which ultimately may lead to death. This is caused by a massive release of catecholamine, angiotensin II, an increase in glucagon and cortisol (Amaral et al., 1994; Avogaro et al., 1996; Balasubramaniam and Murthy, 1984; Basu et al., 1990; el-Amin, 1992; Gajalakshmi, 1982; Gueron and Ilia, 1996; Mirakabadi, 2013). Steroid hormones mediate a wide variety of vital physiological functions such as anti-inflammatory agents. They are also principally, involved in cell signaling, integrity and stability of the cell membrane as well as fuel or energy storage and energy source in cells. In our study cholesterol, dehydroepiandrosterone, 2-methoxyesterone and aldosterone profiles have shown changes. Disruption of cell membrane and liver function failure resulted due to cytotoxic effect of the H.lepturus venom (Heidarpour et al., 2012; R . Dehghani 2012). So the alterations in steroid hormones metabolites pathway are due to cytotoxic effects of venom. In the present investigation, envenomation by H. lepturus causes alteration in carnosine and 1-methylhistidine metabolite concentration of histidine metabolism pathway. Carnosine which is an endogenous cytoplasmic dipeptide(b-alanyl-l-histidine) and have numerous physiological activities in normal muscles activities (Nagasawa et al., 2001) Histidine and carnosine at low concentration could improve hyperglycemia complications with reduction of proinflammatory cytokine levels, increase insulin secretion, and enhance glutathione peroxidase activity. It has been showed that serum glucose elevated and hyperglycemia resulted by envenomation (Lee et al., 2005). Therefore, alteration in carnosine might be due to hyperglycemia state produced by scorpion venom. GENNIP (1999) showed that pyrimidine metabolism which is the building blocks of DNA and RNA is responsible for the cell programming machinery. Pyrimidine metabolism along with purine pathway fulfills a variety of functions in the metabolism of the cell of which the most important are regulation of energy conservation and transport, formation of coenzymes and of active intermediates of phospholipid and carbohydrate metabolism (GENNIP, 1999). Nyhan (2005) postulated that the catabolic pathways for pyrimidine have yielded a number of patients with specific enzymatic deficiencies, most of them with mental retardation, seizures, or both (Nyhan, 2005; Nyhan, 2005 ). Degradation disorders of pyrimidine can be presented as anemia, neurological deficits or devastating multisystem mitochondrial disorder (H. Anne Simmonds and Gennip, 2003). Our results also showed that the concentration of four metabolites of pyrimidine pathway i.e. Dihydrothymine, Deoxyuridine, Deoxycytidine, and Beta-alanine were changed which might be due to neurological deficits and acute seizures, which are caused by scorpion venom and change in cell metabolism. Venom of many scorpions species cause the activation and delay of inactivation of neural sodium channel which induce a massive release of catecholamines and acetylcholines by the postganglionic nerve both in the circulation and in specific organs, such as increase in rate and force of contraction of the heart tissues.(Gueron and Yaron, 1970; Sofer et al., 1997) Tyrosine is the main precursor for catecholamine, dopamine, epinephrine, and norepinephrine. Our results demonstrated that some of intermediate metabolites in this pathway including iodotyrosine, p-hydroxyphenylacetic acid and acetoacetic acid metabolite show changes which might be due to increase in catecholamine secretion in the stung victim. Similar clinical manifestations of diabetes are usually observed in scorpion sting victims(Zare and Tanikawa, 2002). Scorpion envenoming causes the release of counter-regulatory hormones (glucagon and cortisol) with suppressed insulin secretion. Under these conditions, the metabolism of carbohydrate, protein, and fat is directed towards catabolism. This provokes gluconeogenesis with glucose elevation in serum. During catabolic states such as starvation and diabetes free fatty acids and ketone bodies, compete as fuels for muscle metabolism. Whereas, after prolonged starvation in man free fatty acids displaced ketone bodies as preferred fuels for oxidation in striated muscle (Hagenfeldt et al., 1971; Owen and Reichard, 1971) intracellular ketone-body concentrations in striated muscle increased plasma concentrations rose during starvation and diabetic states and causes ketoacidosis and increase of H+ ions concentration of blood . In our study, synthesis and degradation of ketone bodies specially acetoacetic acid was affected in this pathway which is in accordance with Krishna Murthy study (Murthy, 2000). To summarize, our findings show that the application of metabolomics approaches could play an important role in the characterization of biochemical pathways in the animal model, which envenomed with Hemiscorpius lepturus venom. Our finding indicates the involvement of multiple system and organs in scorpion envenoming syndrome in which the most affected organs are pancreas, nerve cells, mitochondria, and spleen with similarities to acute seizures, the early marker of myocardial injuries and different seizures disorder, which confirm the earlier acute scorpion pancreatitis and myocardial injury reports (Bartholomew, 1970; Novikov et al., 2000).

Cuba Essay -- essays papers

Cuba Cuba has been under a dictator named Fidel Castro since 1959 when his army took over the communist party that was running the country. Cuba’s main source of economic growth comes from agriculture and exports to and from Europe. Since America has had an embargo on Cuba since 1962 neither countries trade with each other because of many disagreements about governing techniques and Fidel's unwillingness to comply with U.S. instructions. Cuba’s long history and culture has contributed to many economic and social growth through out the world, but Cuba is still struggling to try to stable their economy. Cuba is located by the Atlantic Ocean, and is directly located in the Carribean Sea. It is South of the tropic of Cancer and is on the entrance to the Gulf of Mexico. Jamaica and Florida are Cuba’s closest neighbors. Cuba is an island with irregular coastlines and many bays. Three quarters of the continent are flat plains, but there are rugged cliffs and coral reefs where many foreigners travel to see. Swamps and mangroves also are included in the plethora of Cuba’s surface features. The highest mountain in Cuba is in Guantanamo bay and it is called Sierra Maestra, there are three other large mountains, but the Sierra Maetra is the most significant of them all. Cuba’s capital is Havana and Cuba’s national language is Spanish. Cuba is made up of fourteen provinces. Each province pays taxes to Fidel Castro. The major cash crops are: sugarcane, tobacco, rice, co...

Hills Like White Elephants :: Hills Like White Elephants Essays

Herodotus and ‘Rhampsinitus and the Thief’ BY: Layla Brown Herodotus, the first Greek historian, has been called by some "the father of history" and by others "the father of lies." Born in 485 B.C to a wealthy family at Halicarnassus, in Asia Minor, he was exiled to Samos soon after his birth because of his family’s opposition to the Persian domination of Ionia. During his youth, he traveled widely, studying the manners, customs, and religions of the people he encountered. His histories are made up of tales told to him by people from Egypt, Syria, Babylon, Colchis, Paeonian and Macedonia. He was criticized by several ancient writers for creating stories and passing them off as the truth. Herodotus is most famous for the nine books he wrote on the rise of the Persian Empire, the Persian invasion of Greece in 490 BC and 480 BC, and the final Greek victory. Although it received quite a lot of praise and is still considered a masterpiece, itâ€℠¢s trustworthiness has been questioned both in ancient and modern times. The story that I’m covering is of Rhampsinitus and the Thief (pg. 277). This is a tale that Herodotus learned in Egypt and many believe that this anecdote was told to him by Egyptian priests, claiming it a true story. Herodotus, himself, didn’t actually believe this particular story but he felt it was his duty to report what he was told. Now, for those of you who didn’t read it, I’ll quickly give a brief synopsis of the story. A dying father tells his two sons how to break into the king’s vault, which he, himself, built. The father then dies, leaving the family with no way to support themselves. So the two sons begin their thieving. They manage to escape with the treasure three times before the king sets up a trap, in which one of the brothers gets caught. At his captured brother’s urging, the other brother cuts his sibling’s head off, taking it with his, so the family’s identity would not be known. The next day, the king was bewildered at the sight of a headless thief. He then ordered his sentries to hang the body on the outer wall and arrest anybody seen mourning the headless corpse. The two thieves’ mother, so absolutely distraught over the death of her son, threatens her surviving son, saying that if he didn’t collect the his brother’s body, she would turn him in herself.

The “Now” Wedding Final Project

Running Head: WOW Wedding Final Project The â€Å"NOW† Wedding Final Project by A Paper Presented in Partial Fulfillment Of the Requirements of MGMT505 Project Management Fundamentals November 2008 The â€Å"NOW† Wedding Lauren and Conner announced on December 31st that they were going to be married on January 21st. Conner had been notified that he was being deployed with the National Guard on January 30th. Lauren and Conner wanted to have a week for a honeymoon before the deployment. Lauren wanted to have a spectacular wedding and accomplish everything that needed to be accomplished so that everyone could attend and everything would be perfect.There was a tremendous amount of planning, organizing and tasks that needed to be accomplished for the â€Å"NOW† wedding to take place on time, in budget and for it to be perfectly memorable for everyone, especially Lauren and Conner. For Lauren to have the wedding that she dreamed of there were numerous tasks that needed to be accomplished immediately. The first task that needed to be accomplished was to secure the church and reception hall, until the address of the wedding is determined and secured the invitations could not be sent out.The invitations needed to be sent out a week before the couple decided to have the wedding to make sure that everyone could be there, however that was not an option. Dresses had to be made and altered as well as securing the wedding decorations, caterer and wedding party members. The major constraint the wedding couple faced was the time constraint, trying to pull all of the elements together in order to create the perfect wedding would have been difficult at best. The critical path is very tight and there could be no room for mistakes, misunderstandings, or delays.The resources required for this project were mainly people and money. The more people helping to bring all the elements together, the quicker everything could get done. The financial resources, controlled by the brides father, were necessary to move up the processing time especially where the brides dress was concerned. Figure 1. 1 utilizes a Gantt Chart to show the timeframe of the project to include sequencing of sub tasks: Fig 1. 1 [pic] The costs associated with the project are as follows: [pic] This risks for the budget are the following items:Maid of Honor Travel$1000. 00 Airfrieght 20. 00 Seamstress 240. 00 Invitation Incentive 20. 00 Invitations Help 40. 00 Possible Budget Overruns$1320. 00 The following fishbone diagram details all the current risks for the project: [pic] The method of tracking the progress of the â€Å"NOW† Wedding will be the Stop Light Chart, it is a very simple method of tracking what has been completed and what has yet to be started. Following is the Stop Light Chart which would be used at the beginning of the project: [pic] The â€Å"NOW† Wedding Case Study QuestionsPart A [pic] Creating the wedding schedule as outlined in the text it sh ows that the planning for the wedding should have occurred at least a month before it did. We would reduce the time it takes of the mother of the bride to put together the guest list by utilizing all available resources (manning) having all attendants present to create the list and a comprehensive address list (thereby minimizing the risk of one person having all this information). Invitations must be ordered on the 2nd of January with the guest list completed on the 1st.While the invitations are at print, the dresses would be designed on the 3rd with the materials being ordered immediately. The creation of a work flow chart would list out all of the tasks that must be completed assigning individual tasks to individual members of the wedding party. The budget needs to be set immediately and using the budget form above the wedding party has created the master list of objectives and goals. Utilizing the stop light will keep the project on track with constant updates as to the progress on each item.The Maid of Honor needs to be brought in immediately to participate in the planning and execution and to have measurements taken on sight to avoid the risk of the dresses not being made correctly. Part B There would be no conflict caused by the Chairman of the Vestry Committee not reducing the notice period from 14 to 7 days and I would not have recommended using the extra funds to reduce the notice period as the requirement for 14 days notice has been met by depositing the funds to secure the room on the 1st of January. Since the Wedding is scheduled for the 21st of January, there is no need to reduce the notice period.If the project were started on January 1, the Mother getting the flu would not have impacted the guest list completion as it would have been completed by January 2. Since this is the first stage of the entire project, the suggestions would have been made that the mother, bride and all of the attendants get together the night of the 1st and make a comple te list. It is not until this list is completed that any plans can be made including ordering the invitations, cakes, catering, etc†¦ Since the invitations would have been ordered on the 2nd of January, the Bride would have had an xtra few days in the delivery of the invitations. The extra day for print would be compensated for by reducing the addressing phase and rather than asking for paid part-time help, there would be another get together on the night of the 9th to get all of the invitations addressed thereby reducing the number of days down to one. When the material and lace were lost in transit then the recommendation would be to have the Bride cancel the order, receive the funds back from the lost order and take all bridesmaids and Maid of Honor to a local bridal store and purchase dresses.With a three day shipping time on dresses there would still be time to have fittings and alterations done. The lace can be replaced locally and fitted while waiting for the dresses to be delivered. ———————– Gantt Chart Invitations Guest List Budget Maid of Honor Location Dresses Well Defined Budget Responsible Party Complete list created Created ASAP Ordered Promptly Addressed & Mailed Design Pattern Ordered & Delivered Secure in Advance Address for Invitations Travel Arrangements Long Distance Dress

Tap and Bottled Water

Bradley TilkaOctober 16, 2012 Rhetoric and Public Address Mrs. Mendes Persuasive Speech – Outline Tap and Bottled Water Goal: To persuade the audience that: 1. Bottled water is not better than tap water 2. They should start using reusable water bottles Introduction Bottled water is believed by many to be cleaner and safer than tap water†¦ While in many cases bottled water is clean and kept at a good quality, it is almost equal in most aspects with tap water 1. Costs and value of bottled waterBasically, I would like to convince you that bottled water is not all it’s made out to be; the costs on bottled water make tap water a more sensible choice Bottled water is not better (healthier/cleaner) than tap, but most people are deceived into believing so Bottled water companies manufacture demand for their own products with ad campaigns (â€Å"pristine† glacier/mountain water) Invest in/Start using a water bottle! First Main Point: Bottled water is not better than tap Bottled WaterPros and Cons Regulations on bottled water Regulations on bottled water (regulated by the FDA) are less strict than those imposed on tap water (regulated by the EPA) (http://www. epa. gov/region7/kids/drnk_b. htm) * Regulations on Tap Water 1. Pros and Cons 2. Tap water is as healthy, if not healthier, than bottled water a) Strict quality policies are imposed on most sources of tap water by the EPA; Unlike the FDA, the EPA requires local utilities to provide an Annual Water Quality Report http://www. mayoclinic. com/health/tap-water/AN02167) Second Main Point: Bottled water companies manufacture demand for their own products with ad campaigns Bottled water companies make use of desirable imagery: Pristine glaciers, green pastures, etc. (http://abcnews. go. com/2020/Health/story? id=728070&page=1#. UI9AQGl25cN) Main Point 3: Invest in a water bottle! By using a pre-owned, reusable water bottle we can save money and resources on water (http://www. d. com/health/rethin k-what-you-drink/) B. There are many products that can enhance tap water for consumers (Brita, aerators, etc. ) * Conclusion Three Main Points Our Problem – Bottled water is not better (healthier/cleaner) than tap, but most people are deceived into believing so The Cause – Bottled water companies manufacture demand for their own products with ad campaigns (â€Å"pristine† glacier/mountain water) Solution – Invest in/Start using a water bottle!At the cost that bottled water is provided to us, it simply makes more sense to choose tap water. Provided to us for a much lower cost, it accurately reflects its value as a basic necessity. Many believe that bottled water is cleaner and safer than tap water. However, tap water is, in many cases, equal to or even better in quality than bottled water

Akhenaton and Amarna Art Essay

During the reign of the 18th Dynasty, Akhenaton had made his kingdom very wealthy and powerful, but at the same time he also changed art in his time period which became known as the Amarna Period. Art in the Amarna period was very different from the stiff and unemotional art from the earlier Egyptian dynasties. Akhenaton was very influential on the art; it seemed that he wanted the art to convey real life taking place. Even though portrayal of Akhenaton himself seems exaggerated it seems more life-like then the earlier art, all Pharaohs seemed to look exactly the same with the same body and the same stance. Amarna art shows Akhenaton with a very elongated face, full lips, cat-like eyes and a pudgy stomach. All of the other pieces would show the pharaohs looking very strong and tough, they would never have emotion shown on their face and they were always very stiff, most of the time with their hands in their fists down by their sides. It was the first time a ruler had been rendered with such a girlish figure and not seeming all that powerful. Other pieces of art during the Amarna period such as Akhenaten, His Wife Nefertiti, and Their Children show them all engaging together. Earlier pieces of Egyptian art don’t convey relationships within the families, there are pieces of art with the pharaohs and their wives but most of the time they are very stiff and only standing next to each other, with no hint that they even like each other. The portrait bust, Nefertiti, is also shown very life-like; her features make her described as the most beautiful women in the world. All of the interaction and flow make this art very distinctive for all Egyptian art. The Amarna period has art that well be recognized forever for the style it uses and the emotion and interaction it conveys.

History of Art Essay Example | Topics and Well Written Essays - 750 words

History of Art - Essay Example 2.) Italian Renaissance is more vibrant and more prominent than Northern Renaissance. Since there are more commercial and trading centers in Italy at those times than the countries in the north of Italy, particularly France, the Netherlands, and Germany, Italian Renaissance artists had more patrons than their Northern counterparts. The Dukes of Burgundy in the Northern Renaissance were more interested in buying illuminated manuscripts, tapestries and furnishings while Italian art patrons were more into painting. Humanism, a revisiting of Greco-Roman scientific presentation of art, is the driving force behind the Italian Renaissance artists. The Northern Renaissance focused more on topics on religious reform. In terms of rendering of paintings, Italian Renaissance painters are keener on scientific aspects, while their Northern counterparts are more concerned on what they art look like thus, putting emphasis on color and detail. Jan van Eyck's Madonna in the Church, for example, is painted in vivid colors and in sharp details, in contrast with Raphael's The School of Athens focus on depth and perspective. 3.) Both Robert Campin's Merode Altarpiece and Roger van der Weyden's St. Luke Drawing the Virgin have prominent proportion. However, Weyden's painting is more realistic in scale and proportion. The figures are tilted in almost the same manner as we see the object. Campin's painting consists of elements that are cluttered and unrealistically proportioned. Weyden effectively used shading that suggests depth and more realistic visual space. 4.) Italian Renaissance is concerned more on the scientific aspects of art, presenting humans and objects as scientific specimens that move in logical and predictable ways. Italian Baroque art, in contrast, emphasizes exaggerations in motion and movement to produce dramatic and emotional effect. In painting, Pierro della Francesca's Baptism of Christ reflects the logical movement of people as compared with the overt dramatic tension of Federico Barocci, Aeneas' Flight from Troy. In sculpture Michelangelo's La Pieta is more reserved as compared to the vibrant actions of Bernini's Apollo and Daphne. In architecture the revival of Greek and Roman architecture is prominent in St. Peter's Basilica, while the San Benedetto Cathedral in Catania produces dramatic lighting "chiaroscuro" effect inside the edifice. 5.) Neo-Classicism is a revival of the classical art forms as contrasted from the sensuality and triviality of Rococo art. Arts in this period were also made for political propaganda use. For example, political message is clearly reflected in Jacques Louis-David's Death of Marat. Classical themes painted by fresh techniques, such as the use of contrast, characterize David's style and those of Neoclassical artists (Heindorff). 6.) The Oath of Horatii depicts Jacques Louis David's pioneering effort in French painting. It is marked by the usage of contrast in identifying three different groups of figures in the painting. David also effectively uses harmony of colors, arrangement of figures and of a majestic shadow that provides depth and contrast, as well as abstract nature of the painting (Jacques-Louis David: The Oath of the Horatii). 7.) Since the United States were under the British colonial rule, most European influence can be vividly seen in early American paintings. Neoclassicism, with its aim to use art as a form

Genetic Modified Foods (Cons) Speech or Presentation

Genetic Modified Foods (Cons) - Speech or Presentation Example Many of the disadvantages associated with the GM foods are realized in environmental, medical and economic respects. The speech will seek to address the disadvantages of GM foods in a manner that would be appropriate to my three sets of audiences. It should be realized that these three sets of audiences have their own sets of reservations with respect to GM foods, and this forms the basis of their antipathy (McHughen, 2009). Environmentalists are normally concerned with the preservation of the flora and fauna across the world and greatly opposing any human activity that interferes with the functioning of the natural world. In this case, nature should be left to take its own course without destroying it. Environmentalists have associated GM foods with cases of mortality realized in certain organisms. One study revealed that butterfly caterpillars were highly susceptible to pollen from certain types of GM foods. It is said that the modified crops produced several kinds of toxins which greatly affect organisms in contact with them. In this case, my speech on the disadvantages of GM foods to the environmentalists will basically focus on the use of facts and evidence to bring out the effects of GM crops on the organisms such as plants and insects (Ruse & Castle, 2002). The focus of genetical engineering is to transfer genes from one crop to another. However, it is often realized that certain crops which were not really targeted by the gene transfer are also affected in the process. As such, the natural environment is affected as crops gain certain characteristics which are not really intended. In several areas where genetically modified crops are grown, several farmers always complain that their crops are cross-pollinated by the genetically modified crops. In the end, the genes are spread from one crop to another, which might eventually affect the characteristics of the natural crops. The speech to the environmentalists will, therefore, focus on many examples of the effects of GM foods on the natural habitat (Smith, 2007). To the health experts, the focus is the effect of the GM foods on the health of the human beings who consume it. In this regard, much research has been conducted in order to determine the health effects of GM foods. Much of this research has led to several realizations while there is still much to be uncovered. In any case, it should be realized that some of the health effects of GM foods might not be evident in the short run. It has been confirmed that many children across the developed world have at one time developed risky allergy conditions after consuming certain types of peanuts and other foods produced through genetical means (Wendy, 2005). This is a result of the genetical process in which the introduction of a new gene in the crops leads to the formation of a new allergen which causes reactions in the humans (Smith, 2007). The GM foods are generally associated with different types of allergies most of which are life threatening. My speech to the health experts would, therefore, revolve around the health issues of GM foods and provide classic cases of how these foods have caused great challenges in this respect. Apart from the known effects, there is still much information to be discovered on the effects of GM foods on human health. In this case, it is safer to avoid using such foods until much of the information has been obtained and

Hospitality Current Essay Example | Topics and Well Written Essays - 750 words

Hospitality Current - Essay Example Challenges Facing the Hospitality Industry Introduction In the past centuries, hospitality was not a common field known by many people as an important and critical part of societal life. This fact just changed with the booming international trade and changes in lifestyles for many citizens across the world. The two factors have not existed peaceably but have been posing challenges in the sector of hospitality. Among the challenges faced by the hospitality sector include competition, technological advancement, diversity, lack of professionalism to offer proper services, food safety and sanitation, security issues, and globalization among other problems. Rigorous technological advancement has posed serious challenges to the hospitality industry the world over. Technological advancement has transformed the way work is done in the hospitality industry (Powers & Barrows, 2008). Almost every activity is automated or computerized and the marketing venues are shifting to the internet. Hospit ality industry players have sought to employ the use of websites for marketing their products, increasing operation costs due to high costs of maintaining the websites. In order to broaden customer base, players in the hospitality industry need to invest on technologies that can enable online booking for services by the customers (Binion, 2006). The initial cost and maintenance of such technologies is exorbitant and in some cases unaffordable by certain operators in the industries Uncertainty occasioned by rising security has triggered unrest among the customers of the hospitality industry such as hotels which record low bookings as visitors shy away. Increased cases of terrorism have raised fear in customers as they always think of their safety when travelling (Powers & Barrows, 2008). Cases of abduction have also caused security doubts among many, which has negatively affected the hospitality industry as customers fear to travel freely across the world. Many operators in the hospi tality industry such as hotels and air travel agencies have been forced to invest in expensive and hi-tech security measures to retain the confidence of consumers as far as their security is concerned. The hospitality industry players have also been compelled to spend much money in insuring their operations against any occurrence of insecurity. Cases of food poisoning in various hotels have raised concerns of food safety and proper sanitation. Reported death cases occasioned by food poisoning affects customers consumption of good food products in the hospitality industry (Powers & Barrows, 2008). Cultural diversity has also pushed hospitality industry into expensive foodstuffs to meet the demands of their customers The significant challenge that has disrupted the growth of sectors in the hospitality is the recent global economic recession. The crisis has done a lot to discourage people from travelling due to high cost of travelling and low income earned by many consumers (Rob, 2010) . Additionally, the financial crisis has pushed the hospitality industry to increase the costs of accommodation, causing a sharp decline in demand of hotel and hospitality related services. Increase in the level and number of individual acquiring education has resulted to high levels of customer awareness. Customers have tended to demand services whose quality gives good value for their money.