Management in eco-friendly organizations (Benefits of Going Green) Essay

Management in eco-friendly organizations (Benefits of Going Green) - Essay Example To ensure eco-friendly organizations, the management must be committed to implementing green strategies and ensuring ethical leadership. The organization structure determines the kind of relationship the management has with employees, customers, stockholders and the community as a whole. Besides maximizing profits for the shareholders, the management should ensure it is operating ethically and is socially responsible (Berman et al. 1999). By implementing green strategies costs are reduced, the company gains reputation, workers work in a healthy environment thus improving their productivity, the company can attract and retain highly qualified employees and engage in constant innovations hence remain competitive in the market (Crawford et al. 2008). The paper will discuss the benefits that various industries achieve by enacting green strategies in their operations. Benefits of Going Green Various industries achieve different benefits from utilizing environment friendly operations. Global warming is rampant due to greenhouse gas emissions especially from the manufacturing and vehicle industries. The manner in which business premises are constructed also contribute to gas emissions as a result of the materials used, the lighting, heating and cooling systems inside the building as well as transportation of building materials (Crawford et al. 2008). Most companies however, are trying to reduce the emissions by putting up environmental friendly buildings. Reduction of carbon emissions is also necessary if the environment has to be conserved. One of the companies in the vehicle manufacture industry has done a lot over the years to ensure sustainable environment. Honda Motor Company with its headquarters in Japan is one of the leading companies in implementing environmentally friendly policies. It specializes in motorcycles, automobiles and power products. It has 176, 815 c onsolidated employees and 26,121 unconsolidated employees. Its new global environmental slogan is â€Å"Blue skies for our children† (Honda.com, 2011). According to Pride et al (2010), Honda is committed to reduction of pollution, conservation of water and energy, recycling, reduced carbon emissions and production of fuel efficient vehicles. It has produced natural gas powered civic CIX and hydrogen full cell cars FCX which are environmental friendly. As a result, the company has earned a lot of reputation and good will from the community and stakeholders. It is considered as one of the leading automakers in the vehicle industry. It has an environmental committee which oversees green strategies formulation and implementation. One of the benefits of going green for a company is thus is gaining outstanding reputation. Another company in the financial sector which has managed to gain much reputation from applying environment friendly policies is the Goldman

Marketing and Sales for tourism and Hotels Assignment

Marketing and Sales for tourism and Hotels - Assignment Example This creates a perception in the customer’s mind which prompts them to visit or recommend others either consciously or subconsciously. This paper therefore seeks to analyze the current marketing situation that faces movie world, theme park in gold coast Australia, and access its success in delivering customer experience which complements the organizations image. Movie world remains the most popular theme park at the Australian gold coast, Queensland in Australia. It is the only movie related park and is owned by the village roadshow. The park has an awesome aesthetic external appearance that compliments the ambience in the park. Constructed on a 415 acre piece of land, it is a master piece designed by C.V Wood in 1893 and has several active film studios within its complex. It also contains a number of movie-themed rides as well as attractions that range from roller coasters, slow river rides to simulators. In addition, there are several costumed character performers that walk freely in the park and visitors are able to take photos with them. These include famous movie characters such as Batman, Austin powers, Scooby doo and Marylyn Monroe. The above facilities available at the park deliver an exciting experience to visitors every time they visit the park (Seth & Bhat, 2005) The park is divided into four different segments namely; a wild beast area, a kids’ WB fun zone, a DC comic’s superhero hub and finally a main street. The main street features attractions that are based around filmmaking and movies .it is a home to a vast array of movie productions such as all-star parade, ice age and Batman’s Shadows of Gotham. The kids’ WB fun zone is majorly for the children. It features a number of rides that are specifically designed for children such as Looney tunes carousel and speedy Gonzalez. The other two majorly focus on water rides and rollercoasters. From the above, it is evident that Movie world