Marketing Research Proposal Sample Essay

Introduction Indian harvest succus commercialize is an un make and reinvigoratedly developing merchandise. still recently this sector is getting more organized and attracting more players in the market. Though the unorganized receding shop vendors dominate this market, Indian consumers are moving towards branded output Juice because of their improvement in health consciousness. Indian fruit Juice market is having a net-worth of 275 crores as of now and increasing at a rate of 35% to per year.This study was conducted to diagnose the existing market structure, industry trends, existing players and their tatus in the market, growth possibilities and consumer behavior of existing fruit juice consumers. The study was conducted to understand the total market cognizance so that it can guide any new crank in this sector in Indian market would get befitted. The study includes both indigenous and secondary research. special research was conducted across India.Primary research inv olves collecting knowledge from both consumers and retailers so as to get better understanding nigh the market. This research report can dispense as a guide for any new entrant who wants to enter in this fruit Juice market in India. The report can also serve as a basic industry information resource. (http//www. reportbuyer. com/food_drink/country_overviews_food/ indian_fruit_uice_market. html) Problem statement Which factors influence the consumer purchasing determination for fruit drinks.Objective * To steady down the product attributes influencing procure decision of fruit drink brands. * To determine the reasons for devour various fruit drink brands. To determine the intimately preferred SKU(quantity) in fruit drink category. * To determine the most preferred channel in the fruit drink category. * To determine most preferred fruit drink SCOPE * Study will be carried across different areas of Ahmedabad city. * People of different hop on groups will be considered in the St udy. Study is saturated on Carbonated and Non-Carbonated fruit drinks.